Download PDF The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you By Rob Fitzpatrick
Read The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you By Rob Fitzpatrick
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Ebook About The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.Book The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Review :
I'm being serious. It's the first time I ever do that. I've read tons of fantastic and game changing books, but it has been a while since I have read something that buffeted me on the face. I've failed 3 personal startups, (They all died in the MVP phase). Even though I did "customer discovery". I can't believe how biased I was when I was asking questions.I mean, I was taught to ask open ended questions. And I did. What I didn't know was that even open-ended questions can be bad. Do you like this? How much would you pay for this? I thought those questions were valuable, that while it wouldn't create commitment, it would give me some sort of idea. WRONG.Heck, even telling people about your idea can be bad. Because people wouldn't be 100% honest with you. The right thing to do is to uncover whether the idea is worth pursuing by digging into the other person's mind, and qualifying them before proceeding.This has been eye-opening, and I would like to thank Rob Fitzpatrick (The author) for this amazing piece of practical content. I haven't finished reading it, once I do, I'll keep tabs on it and probably read it again, and again, and again. I"ll use this as a handbook for future customer discoveries, and will develop a series of paths while talking with people. I read a lot of stuff regarding user interviews. Tons of medium articles, Portugal's book, JTBD user interviews, but this book takes the cake.Most of the stuff out there is heavy on theory and not on application. It'll go over what you should be doing but not HOW.Rob really walks you through good examples and why they do/don't work out well. Some things that I took for granted (asking grounded questions over generic ones, eg When was the last time you bought a cookbook vs when do you buy cookbooks gives way better answers) were really hammered in.MUST read. Top of the list. This is coming from someone that reads user interviews/books/startup business procrastination books all the time. Read Online The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Download The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you PDF The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Mobi Free Reading The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Download Free Pdf The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you PDF Online The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Mobi Online The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Reading Online The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Read Online Rob Fitzpatrick Download Rob Fitzpatrick Rob Fitzpatrick PDF Rob Fitzpatrick Mobi Free Reading Rob Fitzpatrick Download Free Pdf Rob Fitzpatrick PDF Online Rob Fitzpatrick Mobi Online Rob Fitzpatrick Reading Online Rob FitzpatrickDownload PDF The Devil's Highway: A True Story By Luis Alberto Urrea
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